date:Feb 01, 2013
s or soda.
If the McDouble is all the customer buys, you lose money, said Richard Adams, a former franchisee who now advises the chain's restaurant operators. Depending on what happens to beef prices, McDonald's management should be open to taking the McDouble off the Dollar Menu.
The decision would be a significant one. McDonald's gets 10 to 15 percent of its sales from the Dollar Menu and experts say the McDouble is one of the most popular items on it.
Many franchisees, who pay royalties to