date:Feb 04, 2013
, a number of these smaller brands and imports have been snapped up by one of the conglomerates (e.g., Blue Moon by MillerCoors, Spaten by Anheuser-Busch). But new ones continue to pop up.
Collectively, smaller brands account for 22% of U.S. beer sales. That's more than just a niche. And it reflects a healthy demand by the public for something other than the products with enormous marketing budgets and plentiful Super Bowl ads.
From the point of view of federal antitrust enforcers, it may not