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Nestlé to use QR codes for nutrition, environment information
date:Feb 04, 2013
our products, said Patrice Bula, Nestls head of strategic business units, marketing and sales. We have a wealth of information about the nutritional value and the environmental and social impacts of what we produce, and it makes sense to share that with consumers.

Consumers who scan the QR code on a Nestl product will be able to obtain additional information relating to how the product fits into a healthy lifestyle, including portion guidance, recipe ideas, and its role in a balanced diet.

The

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