date:Feb 06, 2013
n found that two out of every three new products will not be on the market within three years.
Consumers are enthusiastic about adopting new product innovations but somewhat apprehensive about embracing new brands, Mr Wengel said.
In order for consumers to adopt new brands, marketers need to launch very strong awareness supported by a positive product experiencebecause negative experiences can significantly diminish the likelihood of new product success. Mr Wengel added.
Attributes of new produ