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Market watch – February 2013: Not so limited and healthy growth
date:Feb 17, 2013
Ben Crook, senior brand manager, offered some insight into the rationale behind the limited-edition initiative at Hellmanns: The Hellmanns Limited Edition line was developed to offer families the flavor variety and convenience theyre seeking to spice up their everyday dishes, while still maintaining the same taste of Hellmanns Mayonnaise.

The limited editions joined an introduction from earlier in 2012 on store shelves. Hellmanns Mayonnaise Dressing with Olive Oil attempts to capitalize on the

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