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Valentine’s Day shoppers turn to chocolate at the last minute
date:Feb 17, 2013
As soon as Christmas tears down at retail, Valentines Day goes up, yet 78% of those who celebrate Valentines Day plan to shop a week or less before the date, and still many wait until February 13 or 14 to purchase, finds recent snacking research by The NPD Group, a global information company. Women do not begin their Valentines Day shopping much earlier than men; one in three female buyers (32%) wraps up her shopping February 1314 and 47% of men made their final Valentines Day purchase on Februa

12/23 16:44