date:Feb 18, 2013
, instead of 45 percent.
Just this year bourbon and Tennessee whiskey sales have risen 5 percent, reflecting the spirits' rising popularity. Bourbon in particular has become so popular that it now accounts for 35 percent of all spirits sales, according to Today. Boutique brands such as Pappy Van Winkles are all but impossible to find due to the high demand, WFPL reports.
That means theres likely a whole lot of bourbon lovers -- who are known to be purists -- who won't be too thrilled with Beam