date:Feb 20, 2013
articularly sales declines for the V8 vegetable juice and V8 V-Fusion lines, the company reported.V8 Splash juice beverages sales increased slightly during the term. For the half-year, sales decreased 4 percent to $371 million.
However, operating earnings for the beverage department in the quarter were $37 million compared with $34 million in the prior year. This increase was primarily driven by lower advertising expenses and productivity improvements and partially offset by volume declines and