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Smucker in midst of ‘most robust period of innovation’ in company history
date:Feb 21, 2013
on category. The launch of Jif to Go has been a success, with volume for the product doubling in fiscal 2012 and up more than 75% through the first nine months of fiscal 2013.

Jif to Go capitalizes on innovative ways to liberate peanut butter from the jar providing consumers added convenience and a snacking alternative, Mr. Byrd said. Furthering these efforts, we are introducing (Jif Whips) later this spring. Jif Whips expands the breadth of our peanut butter offerings and furthers our role as

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