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General Mills trying to gain ground in Greek yogurt market
date:Feb 21, 2013
the progress we are making, he said. We think we will get our fair share of the Greek segment.

Mr. Friendly said General Mills will continue to innovate under its core Yoplait Greek line, but that the company believes the Yoplait Greek 100 has a more substantial point of differentiation.

There are a lot of people who like the taste and texture profile of Greek yogurt, but dont want all of the calories, he said. Greek 100 brings a lot of meaningful benefit to a lot of consumers.

The quick rise

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