date:Feb 21, 2013
anything that grows the yogurt category is a good thing.
Our immediate challenge is to get our fair share of it. Then there will be new innovation different from Greek that will continue to grow the yogurt category.
As General Mills focuses on growing its share of the Greek segment, the company is facing additional competition in the market for childrens yogurts. Chobani, Inc. recently introduced Chobani Champions Tubes, a packaging format that lends itself as an on-the-go snack for children.