date:Feb 27, 2013
at goes back 10 to 12 years. Eating occasions that contain meat per capita have been increasing.
What is happening is consumers are eating meat differently. They are not eating meat in bulk. Instead of sitting down and having just a steak they are eating food with steak in it.
Thats why we are innovating differently. We are not innovating just meat solutions. We are innovating foods with meat in it as the hero ingredient. Thats a good thing as we run the business. The total weight of the produ