date:Feb 27, 2013
larly dinner, what Ive seen is a space that has not been relentless on innovation. It is not surprising to me that the performance has been sluggish. I dont play in that space today, but I think what weve done at breakfast is just further validating that the consumer needs to see products that are contemporary, relevant and provocative, or they will choose something else.
Achieving relevant innovation requires insights that lead to products that meet a consumer need and are appealing.
The case