date:Mar 01, 2013
needs through this transition.
Canada is an important market for Molson, a region where it is the second-largest brewer by volume and commands 39% of the market. Roughly 15% of Molson's total world-wide volume was derived from Canada last year, though the company doesn't break out how much of those sales were tied to SABMiller's brands.
Molson's Canadian results were disappointing last year. Volume slid 3.9% in 2012, hurt by a beer excise tax increase in Quebec and the National Hockey League