date:Mar 04, 2013
With a new logo unveiled this week and restaurant revamps under way, the Wendys Co. predicts positive momentum from its brand transformation efforts during the coming year.
Bolstered by the January launch of the chains Right price, right size value menu, the company said Feb. 28 it is pleased with what we are seeing in our first-quarter performance, in spite of continued economic challenges for consumers.
As we step back and look at the big picture, consumers are no doubt feeling the effect of