date:Mar 04, 2013
deliver strong trends in the lunchtime eating occasion.
Based on the tests that we did last year, we feel confident that we are going to get our traffic moving in the right direction and get our lunch business growing as effectively as we have with our breakfast daypart, Mr. ONeill said.
The company also has a strong lineup of innovation, he said, including Big Eat sandwiches and specialty beverages.
Weve had good trends since we put in our coffee platform over a year ago, he said. And our sp