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McDonald’s USA keeps focus on whole grain items
date:Mar 04, 2013
oduct so radically that it upsets people who have bought the product for 30 or 40 years.

The product development approach at McDonalds USA starts with taste, Mr. Volkman said. Product developers also seek to enhance perceived quality, such as through the use of clean/simple ingredient labels and local sourcing. Nutrition, such as whole grains, also fits into product development.

McDonalds USA has increased the number of food scientists and nutritionists on staff over the past few years, Mr. Vo

12/25 05:19