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Diageo gives new look to Baileys liqueur bottle
date:Mar 05, 2013
marketing investment.

Baileys global brand director Garbhan O'Bric was quoted by Marketing as saying that the re-design of the bottle was part of a wider 'root and branch' brand transformation.

As one of the most-loved female spirits brands in the world, we need to not only to appeal to current Baileys consumers and adorers, but ensure we also appeal to each new generation of progressive, savvy and spirited women, O'Bric added.

Available from March 2013 in the off-trade, the newly designed b

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