date:Mar 06, 2013
integrated Account Locator can be accessed both from desktop devices via a tab on the Heineken Facebook page, as well as through a specially designed mobile application.
At retail, UEFA CHAMPIONS LEAGUE themed display and POS materials create a soccer destination that will engage shoppers with channel relevant cross-merchandising offers (where legal) and a text-to-win sweepstakes program that will encourage participation and increase sales of Heineken and Heineken Light. Special IRC (instant