date:Mar 11, 2013
rinkspiration.
Absolut global travel retail director Anders Olsson said the company has been involved in creative collaborations to add new dimension to their Absolut brand.
Loren Cronk is just the kind of gifted artist, creator and entrepreneur that has the capacity to push boundaries, which is what Absolut is all about, Olsson added.
The launch is being supported by a multi-media marketing campaign, including brand installation in major international airports and conducting tasting events.