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Pepsi NEXT lures new consumers into cola category as sales exceed expectations
date:Apr 28, 2012
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Historically, consumers have had to choose between zero calorie and full calorie soft drinks, said chief financial officer Hugh Johnston at last years Barclays Back to School conference.
Some have been unwilling to compromise on taste and as a result, left the category completely. We need to break this paradigm.
Speaking on yesterdays earnings call, he said: Pepsi NEXT has really exceeded our expectations coming out of the gates.
Innovation focus
PepsiCo has set a goal of doubling the contribu

12/19 22:43