date:Mar 14, 2013
A Cornell researcher says in the current issue of the journal Health Communication that consumers are more likely to perceive a candy bar as more healthful when it has a green calorie label compared with when it had a red one -- even though the number of calories are the same. Green labels increase perceived healthfulness of foods, especially among consumers who place high importance on healthy eating.
More and more, calorie labels are popping up on the front of food packaging, including the wr