date:Mar 14, 2013
The Dunkin Brands Group will roll-out a loyalty program during the second half of 2013 in an effort to increase franchisee profitability and shape its customers behavior, said Paul Carbone, chief financial officer.
Mr. Carbone was speaking March 12 at the Bank of America Merrill Lynch Consumer and Retail Conference in New York. He said Dunkin Brands introduced an app in September and it has since been downloaded over a million times.
What that has done for us is speed of service, so you can pu