date:Mar 14, 2013
t your Dunkin card on there, he said. We can do location-based offers, so the offers that will come through here in New York will be different than if you are in (Las) Vegas. So it allows us to talk to the consumer more.
Mr. Carbone said the effort will accomplish two goals for the company.
The first is payment migration, so moving people from Visa MasterCard to My Dunkin card, he said. What that does is it lowers transaction costs, improves franchisee profitability and I get all the data.
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