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Loyalty program a priority for Dunkin’ Brands
date:Mar 14, 2013
franchisee business model such an effort may be challenging.

So Starbucks offers $5 if you join their loyalty program, because they are a company-owned store chain, he said. Its hard for me to do that because I cant at Dunkin Brands, I cant pay that $5. Because off that sale, Im going to make 25c, its 5.9% royalty and then how do I charge that to the franchisees? So we have to figure out that customer acquisition piece in a franchise and thats probably why there are not a lot of franchise busi

12/25 08:39