date:Mar 15, 2013
never been deeper, and it's both new products and a twist on older products, Carbone said.
Carbone also discussed Dunkin's new app that was introduced in September 2012 and reached more than 1 million downloads by the end of the year. It also sped up service times and boosted one-on-one marketing efforts with location-based offers.
It allows us to talk to the consumer more and what that has done is set us up for loyalty, said Carbone. Mobile loyalty is a 2013 project for the company with focu