date:Mar 20, 2013
Taco Bell's two-track strategy - cheap Doritos tacos for hungry young men and the slightly pricier and higher-quality Cantina Bell menu for more mature audiences - helped it outperform the industry in an otherwise tough year.
But maintaining that momentum could be a challenge for the chain, which has had a multiyear streak of uneven results.
It's been awhile since they've been able to lap a good year with another good year, Sanford C Bernstein Research Analyst Sara Senatore said of Taco Bell.