date:Jun 07, 2012
d organic were priced 15 per cent higher than market value and GM fruits were discounted by 15 per cent, the most popular choice reported for New Zealander and Swedish customers was organic. However, at the actual fruit stalls, GM labelled fruit was most popular.
German customers indicated in the survey that they preferred low residue fruit (priced at market value), but were also most likely to buy GM labelled fruit at the stalls. Given the same pricing structure, GM labelled fruit was the most