date:Mar 25, 2013
ve. Apple Walnut Oatmeal is one of the four flavors offered.
The world of cereal bars was a busy one in 2012, though many cereal bars do not necessarily target breakfast. Introductions of cereal bars rose 26.3% in 2012, compared to 2011s totals, according to Datamonitors Product Launch Analytics.
Protein was the hot claim for cereal bars, with 37.7% of 2012s launches making a high-protein claim, up from 23.8% of launches that did so in 2011. Gluten-related claims were also popular, with 29.9%