date:Mar 25, 2013
ternative to Halloween candy.
The concept behind Krave was to excite and recapture lapsed cereal users with an offering high in indulgence and low on apologies. The success of this approach helped set the tone for 2012, as introductions of new RTE cereal products rose 15% over 2011s tally in the U.S., according to Datamonitors Product Launch Analytics.
Pre-sweetened cereals were another trend-setter in 2012, demonstrating that while consumers may say they want healthful cereals, they also want