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General Mills seeks to reverse Big G sales decline
date:Mar 25, 2013
les of Lucky Charms are up 6% in the fiscal year to date. Big G cereals are in General Mills U.S. retail segment. General Mills increased U.S. dollar market share of cereals to 31.5% in fiscal year 2012 from 29.7% in fiscal year 2008, but that market share dropped 0.7 percentage points in the first half of fiscal year 2013.

Mr. Powell acknowledged the cereal category overall has seen competition increase for breakfast share recently.

Hot breakfast, just eggs and bacon and that sort of thing, w

12/25 14:23