date:Mar 25, 2013
6.9% share; early young adults, who are aged between 16 and 24 years held the least share, at 6.4%.
Females had a slight edge over males with almost 54% share, while the urban consumers formed 78.2% of the market.
Consumers educated up to the upper secondary level had 28.2% share, while those who had done their primary level of education held the least share of 2.2%.
Individuals who had an average between one and three hours of leisure time per day formed 28% of the market, while those with a