date:Mar 27, 2013
so emphasizes honey, as the flavor factors in three of the four varieties: Honey, Honey Vanilla and Honey Strawberry (in addition to plain). Extending the Greek Gods brand, popular in the Greek yogurt segment, gives Hain Celestial a familiar selling point among consumers in the growing kefir market.
That market has, by and large, been dominated by Lifeway Kefir, and that company also added a new flavor to the mix in 2012, although it was primarily a limited, seasonal option. Lifeway brought ba