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Diageo’s ￡1bn whisky plan to create ‘hundreds of jobs’
date:Jun 07, 2012
is a pivotal moment in the development of the Scotch whisky category for Diageo. Over recent years our brands have achieved remarkable, sustained global growth. Scotch whisky is Scotlands most celebrated manufactured export, led by brands like Johnnie Walker, resonating with consumers from Boston to Beijing.

Walsh predicted that sales would continue to rise, particularly in the high-growth markets around the world. He identified the emerging markets of Asia, Latin America and Africa as being pa

12/20 04:42