date:Mar 29, 2013
ucated group upper secondary and post secondary groups have together held more than 50% market share, with the former group having the lead.
In 2011, affluent consumers have driven the Italy's dairy market more compared to other wealth groups with 37% share.
Similarly, individuals having poor time of one to three hours of leisure time in a day demonstrated the tendency to consume dairy products more than others.
In Italy, branded products have performed a lead role across all the segments, by