date:Apr 01, 2013
d that the vision of New Mengniu has been reconstructed with a brand concept focusing on Quality and Happiness. Under this theme, the overall sub-brand structure was established, marking the birth of a brand-oriented vision driven by consumer need. Through the concept, Mengniu delivered the corporate vision of caring for the needs of consumers and bringing happiness to consumers by paying every bit of attention to every drop of raw milk.
In line with this concept, Mengniu said that it has not o