date:Apr 02, 2013
do this is not by actually creating your own warehouses and having a fleet of trucks that you own, said Apoorva Mehta, founder and CEO of Instacart, a San Francisco startup that offers personal shoppers and grocery delivery. Mehta left his engineering job at Amazon to start Instacart out of his apartment.
Instacart doesn't make or store its own food, which keeps costs down. The website has an inventory of all the products from Safeway, Trader Joe's and Whole Foods, and customers fill out their