date:Apr 02, 2013
nce in that market. Due to fierce competition,Nestle closed its Shanghai ice-cream plant at the end of 2011 andsuspended sales of ice cream in East China. Its share of China'soverall ice-cream market has lagged far behind domestic dairyproducers Yili and Mengniu, as well as Wall's, which is owned bymultinational consumer goods company Unilever.