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Innovation and new markets: How snack firms can ride the recessionary wave
date:Apr 03, 2013
d variants, he said.

New markets, broader horizons

When developing new markets, there are good prospects to do so by moving production to foreign markets, McCarthy said. Exporting is usually very difficult because of the freight and perishability.

With production shifted to markets like China and India, an emphasis on quality can boost business, he said.

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