date:Apr 03, 2013
Pepsi Co is pumping more than 50 new products into Indias dynamic and surging snacks sector but it needs to be sensitive to localised differences to secure stable growth, according to an analyst.
Indias sweet and savoury snacks market pulled in US$1.4bn in 2011 and is forecast to surge at 14% CAGR (compound annual growth rate) between 2011-1016, according to Euromonitor data.
PepsiCo already holds the largest market share in Indias sweet and savoury snacks sector but it has shown continued com