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Innocent scores top in hot 100 social media list
date:Jun 08, 2012
13th place and Cravendale was 19th.

Further down the line were Tetley, ranked 24th, Marmite, 34th, Walkers Crisps, 89th, Ribena,,96th, and Tropicana in 98 place.

Marmite, Walkers and Tropicana

Joe McEwan, communities manager at Innocent, said the key to Innocents success has been a consistent tone of voice. Its voice was natural, honest, and engaging making social activity feel like a natural extension of the companys personality.

There has also been an increasingly strategic approach, with

12/20 04:39