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General Mills expands cracker channel with Gardetto’s Sandwich Crackers
date:Apr 07, 2013
tegory management, General Mills Conveniences new products have grown bar and warehouse salty category sales $90 million since 2008.

At the same time, crackers-with-filling is a $69 million and growing segment, in which Gardettos, the No. 1 warehouse salty brand, is a premium brand, especially among adults. With flavor ranking as the strongest consideration during consumer purchase, the General Mills Convenience team recognized the opportunity to leverage Gardettos loyal consumer following to

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