date:Apr 07, 2013
ad had dollar and unit sales of $35,616,460 and 8,653,711, respectively, during the 52-week period, while the companys Arnold brand had dollar and unit sales of $19,906,980 and 5,892,291, respectively. Bimbos third largest rye brand, Levys, had dollar and unit sales of $12,878,340 and 3,511,888, respectively, in the period.
Overall, the rye/pumpernickel bread category generated dollar sales of $280,174,100 in the 52 weeks ended Dec. 23, 2012, according to SymphonyIRI.
In early January, Thomasv