date:Jun 08, 2012
kage Coke in the US since 1916.
Attractiveness and reputation
But in this suit Coke urged trademark violation, arguing that the PepsiCo shape took unfair advantage of the attractiveness and reputation of its own bottle, diluting the distinctiveness of Coca-Colas trademark in the eyes of consumers.
However, the Regional Court said in a press release issued in German that Cokes suit under Article 9, paragraph 1c of the European Union Community Trade Mark Regulation (CTM Regulation) had failed d