date:Jun 08, 2012
ded that premium beers would continue to gain market share, with flavoured beers, international brands and craft beers all benefiting from drinkers ongoing demand for variety and quality.
Major players challenged
Fosters and Lion Nathan would continue to lose market share over the five years through 2016-17, as competition intensifies from both within and outside of the industry.
Both players have seen signs of their domination diminishing thanks to the trend towards RTD spirits and an influx