date:Apr 15, 2013
Irish Dairy Board (IDB) sales were up 2.4% in 2012 compared with 2011, although this was attributed to favourable currency movement offsetting weakness in pricing. EBITDA, however, was up 10.8%.
The company noted that its spend on advertising and promotion had increased by 6m on the previous year, and had seen branded volumes rise by 7%. IDB said that it had reinvigorated Kerrygold branding. UK sales of Pilgrims Choice cheese were up 31% year-on-year.
Over 50 new products and extensions were