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Starbucks’ Bay Bread acquisition gives it platform for hybrid consumer goods brand
date:Jun 09, 2012
e food service and specialty grocery stores in the region. The company manufactures its own fresh bread and pastries.

Bay Bread is privately owned company and Starbucks has refused to disclose its annual sales and profit.

Future plans to move into CPG

Starbucks chairman, president and CEO Howard Schultz said the company would first move La Boulange into Starbucks stores then build on this success to move the brand into the CPG category.

He said this wont happen until Starbucks has national d

12/20 06:28