date:Apr 22, 2013
ver 400 different specific types of pizzas sold, and saw that flatbread pizzas share of the overall pizza category grew from about 8% in 2011 to 14% in 2012, and for the first quarter of 2013, increased to around 17%, said Peter Reidhead, vice president of Strategy and Insights at GuestMetrics. To put the importance of this in perspective, while non-flatbread pizzas were 83% of total pizza sales in 1Q13, about 60% of the incremental growth for pizza was due to strength in flatbread pizzas.
Whil