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GlaxoSmithKline to sell soft drink brands Lucozade and Ribena
date:Apr 25, 2013
tions increasingly on emerging markets, where both brands are relatively weak.

Although GSK does not break out detailed sales for the two products, they bring in nearly 600 million pounds a year, with much of that generated in Britain.

Both are veteran products - Lucozade was launched in 1927 and Ribena introduced just 10 years later - but remain popular. Assuming potential buyers are prepared to pay two times sales, that would point to a valuation of some 1.2 billion pounds.

Analysts at Deut

12/25 06:37