date:May 03, 2013
Innova Market Insights has identified what it believes are the top health claims for functional foods and drinks marketed to older consumers. According to the company, health optimisation has become an increasing focus for an aging population, driven by rising consumer understanding of the role of a healthy diet in extending the active years. This is being reflected in promotion of the idea of healthy aging or aging well.
The most popular healthy-aging-related claims for food and drink product